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Memos

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Behind the art fact

On the need for the art critic to know the medium.

Elena Vozmediano

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Behind the art fact

Elena Vozmediano

Criticism, by definition and from its very origins in the Salons, has as its object the art that enters the public sphere. And although a good part of that presence occurs in the market sphere, the one with the greatest social impact occurs in artistic institutions. When we analyze an exhibition, a collection, a decision or action that involves the visual arts, it is very convenient to follow the journalistic rule of the 5W: Who, What, Where, When and Why. For me the fifth W is especially important, which is not so common to detect in articles or essays on art. And even more so when what we analyze happens in the institutional public sphere, in which economic interests, political strategies and ideological pressures converge. I believe that critics, at the service of citizens, have the obligation to investigate and explain whether there are extra-artistic factors in the gestation of projects, in order to properly evaluate them and invite the viewer to critically process the always beautiful “promotional information” that he receives.

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The Value of Negative Criticism

Viewers will grow distrustful of art that receives no negative feedback.

Paddy Johnson

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The Value of Negative Criticism

Paddy Johnson

Art is a product. Art criticism exists to help viewers and buyers know how to best spend their time and money. Recognizing this truth provides insight into the role of criticism as an essential component in the marketing of art. Negative criticism offers more than a means of generating website traffic for publishers. Like most products that only have good reviews, viewers and buyers will grow distrustful of art that receives no negative feedback.  This applies to any industry, but art has its quirks. The imprimatur of the artist separates art from other types of merchandise. While recognizing faults and making course corrections create a sense of accountability, an artist’s decision to discontinue a series or change its direction in response to negative criticism may be viewed as compromising their vision. Art criticism has limits. Critics don’t have the power to restructure systems of value and knowing this should give us all some measure of comfort. We’re part of a machine that if viewed with a marketing mindset, should allow us to capitalize not just on the positive reviews, but the negative ones too.

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The Courage of Art Criticism

What it takes to share space, extend power, sit down, and sit back.

Sky Goodden

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The Courage of Art Criticism

Sky Goodden

In the work of art criticism, courage sits somewhere near the top of the job description, or at least it should. But the kinds of courage we reach for, and in response to what – these are myriad, and I believe some are abiding where others are generational. As recently as five years ago, I thought our best courage-taking in criticism would be to slow down our looking and to resist a sped-up, rapacious market that was eating art’s real-world presence, just as a junked-up, cranked-out publishing metabolism was doing the same to writing online. Each mechanism was more deleterious of generative thinking and unparanoid debate than the last and I couldn’t tell what we were holding between the dripping listicles and theory lashings. I think we’ve too often twinned the idea of courage with speaking up, with stepping out, with claiming something for ourselves. Even this past six months, how many voices have we heard tell us about their privileges, at length, before issuing an anti-racist mea culpa? I am coming to better appreciate the courage it takes to share space, extend power, and also to sit down and sit back, even as one solicits new voices. It’s courageous to continue drafting the room in which we all get to stand up and speak.

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